Go-to-Market is multi-faceted.
Sticking to traditional sales and marketing no longer works when you want to enter new markets.
The market wants to see your credibility for solving their specific problems.
The market needs to trust you first before even engaging with you — ahead of the other dozen competitors.
A growth mindset driving your sales strategy and team culture sets the bar on how quickly you can go to market.
Sales flow is as good as your relationship velocity.
The Parfum Agency has pioneered a new approach to organizational design for today’s new markets.
Ready to get down to real business?
Leverage your Sales, Marketing and Business Development team to build customer relationships from Day 1 of working together.
Your team's skills and attitudes drive customer intimacy
Sales quota, high pressure and bonus incentives may have worked in the past. Don't short-circuit the most valuable assets you have under your nose -- human talents.
Autonomy in decision-making drives speed-to-market
Guaranteed faster than sitting through meetings, answering emails, sieving through data from your CRM. Let your team do their work with full efficiency.
Business continuity is in repeat business
Chasing big-name clients may have worked in the past. Till the smaller, more nimble competitors get their foot in the door first. Get strategic with your network of existing clients.
How we build your relationship velocity
Without interviews, reports or jargon.
Observe your sales flow
We stay to the pulse of your business through observing in the background
Test triage
We hone in on the top 2-3 blockages between your team and the market through a series of small strategically-designed pilots
Build out capacity
After the triage system is tuned for your business, we build out capacity in strategy execution and culture change by increasing autonomy and decreasing processes over time
Scaffold for new leadership
We ensure that the glue for your relationship velocity is healthy and intact so we can exit in peace
Blend of organizational design & sales strategy
The Parfum Agency has pioneered a new approach to organizational design for today’s new markets.
People Say
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Manshi is great at uncovering what excites you and what career paths may align with that!
